Specialists in print and digital publications for . . .

Our services

We provide a comprehensive range of services for print and digital media (websites, eBooks, eMags, flipbooks, CDs and DVDs):

  • Design
  • Layout
  • Typesetting
  • eBooks (ePub and Kindle)
  • Technical illustration
  • Editing and proofreading
  • Website development
  • Prepress
  • Print management
  • Multimedia management

Website design

Many people today are marketing their printed books and eBooks through dedicated websites. Sunset Publishing Services can create a dedicated website to match your book’s theme and design.

See bushytailbooks.com and sthelenaisland.net for examples.

Of course, you may not be in the business of selling books, in which case we’re only too happy to develop a website to cater for your needs. Here’s an example of a very successful site, designed and maintained by Sunset Publishing Services:

littlemissmakeup.com

Online book publishing via a dedicated website

Author: The Sunset Team

For self-publishers wishing to sell their books online, Sunset Publishing Services has a multi-skilled team experienced in website design and development, search engine optimisation (SEO), Internet marketing, content management systems (CMS), and templates for accelerated construction of websites.


Creating a dedicated website

Commence with your objectives

Website design is about ensuring that your presence on the Internet meets the overall objectives of your eBook-publishing or other business. Your site is part of a communications strategy to achieve one or more of the following key objectives:

  • Direct sales (of your printed books, eBooks or other products).
  • Sales enquiries/leads (for more complex products or services).
  • Information about a product, service or your organisation.
  • Collection of data from your visitors or customers.
  • Supplementing other marketing initiatives.

These days your website is an essential communication tool. It should reflect your business in a positive way, and it must be well written and constructed. The website should be mistake free, as spelling and other errors can reflect badly on your entire business. The benefits of having a well-designed and accurate website include one or more of the following:

  • A local or worldwide presence. The site will create a good impression and indicate that you can beat or match your competitors.
  • Increased sales. Through an effective interface and Internet marketing strategy, the site can ‘pre-sell’ to customers before they speak to sales staff.
  • Responsiveness. Your website is instantly available to customers 24 hours a day.
  • Improved communication. Detailed information can be made available to customers and stakeholders.
  • Regular updates. New or changed data or products can be made available online quickly.

Define your strategy

Once your objectives are clearly defined, the development of an overall strategy can commence. This strategy is not just about design; it involves the process of determining how visitors are to reach your site (e.g. via a search engine such as Google, or by entering your advertised website address). Also, you must understand what the visitors to your website want to achieve, as well as what you are trying to achieve. You want the right visitors to reach your site and to be satisfied on their first visit, and to feel prompted to return. Similarly, you want to be satisfied that once the visitor reaches your site, you communicate in such a way that your objectives are met for each of their site visits. Your objective will be part of an overall strategy to ensure visitors return regularly; they must be made to feel welcome each time they visit.

Understanding the psychology of the Internet user

As you can see from the above, we are not yet talking about detailed design; we are focusing on your objectives and strategy.

Now let’s look at a well-researched statistic. When new visitors arrive at your website via a search engine or another link, you have about 15 to 30 seconds to convince them to stay! A good design may assist, but it is content (information) that visitors are seeking first and foremost. Yes, a visual ‘wow’ factor may be important, but it is not always critical. If the average visitor cannot see the information they are after, they will click the ‘back’ button within 30 seconds and trawl through the long list of other websites that meet their search criteria. That’s it – you have lost an opportunity and potential customer, possibly forever. First impressions count. It is as simple as that.

At Sunset Publishing Services, we understand the dynamics of the Internet, customer psychology, and the technology. New visitors to your website must be treated with respect and encouraged to stay through easy access to excellent content. We understand and apply this knowledge to your particular situation to maximise the benefits of your website. You view your website as a fundamental component of your business, and so do we.

It’s all about content!

Why do people visit your website? It’s all about content. It is crucial to consider what material is going to be made available and how it is to be logically structured to keep the visitor interested and satisfied. Visitors are seeking information, solutions to their problems, and access to products or services. At Sunset Publishing Services, we have over 30 years’ experience in publishing content. We know what works, and we know what doesn’t. Most importantly, we understand the importance of words; in fact, we are passionate about them. We work with the best writers, communications experts and editors, and we deliver quality content and layout every time.

Creative and functional design

Now we can talk about design!

Some people have detailed visions of their website, which is great; however, most people don’t know what they really like until they see it, and are better at indicating what they don’t like. We understand this, and we know how to arrive at your preferences through a process of elimination.

Navigation and structure

Next we must consider how to structure the website such that data is easy for the visitor to locate. Frustration at not being able to quickly locate information is a key reason for brief visits to websites, even when the site is a good match for the visitor’s needs. Information hierarchy is important when it needs to be split over several Web pages, and navigation must be obvious to the user.

Website construction

Once the content, design and structure are known, we can commence to build the website; however, there are two more key decisions to be made:

  • How is the site to be maintained later? Do you want Sunset to do this for you (we are happy to), or would you like to update the content yourself?
  • How do you want to sell your product? There are two options available: via an online shopping cart or through one of the specialist online vendors – or both, if the online vendor is agreeable.

Once these decisions have been made, your website will be on its way.

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